Marketing & Public Relations
Careful activation brings results
Consistent pre and post-marketing as well as media communication ensures that your message reaches your target audience, even if not all of them would visit your exhibition stand. Each repetition strengthens your message, so plan a sufficient number of activating actions in a number of suitable channels. Align newsworthy communication and activation also for the trade media.
Use timely and actively all channels:
- Own web and campaign pages
- Blogs, newsletters and social media
- E-mail marketing
- Press releases and other press material
- Invitations to fairs / complementary events
- E-mails, appointments and presentations of your sales resources and other staff
- Exhibition organizer’s materials, directories and press room
- Industry publications and bloggers
