Organizing Trade Fair Participation
Organize according to your objectives
Fairs can be participated in a number of ways, depending on the objectives and available resources. Efficiency arises from planning, focus and a clear division of workload. Few companies have their own resources for the fair design and implementation, so the choice of partners and overall co-ordination should be thought about carefully and realistically.
Alternative ways to organize co-ordination, planning and implementation are numerous – essential is the effective use of time and division of labor.
- what you can do and you have time to do by yourself and / or by your organization
- where do you need external expertise and / or resources
- where you can purchase the services you need in the best outcome / input ratio
Trade fair participation, coordination, planning and implementation can also be bought as a comprehensive service, when necessary.