Goals for Participating a Trade Fair
Set goals worth for reaching
Differentiation and achieving results requires that exact and measurable targets are set for the fair participation. Focus on one or at most a few objectives to simplify and streamline the design and implementation, and to deliver concrete results. As the fair participation is usually a major investment for the company, you should utilize it for the full potential business benefit.
The objectives also determine the necessary budget and other resources for the fair participation. Costs are kept under control when the objectives and measures are handled as a whole, including at least
- choice of target groups
- definition of the theme and / or the main message
- activating the target groups and staff
- planning of the stand and other activities
- aftercare and evaluation of results
