Motivating Your Staff

Lead your troops to bring continuously better trade fair results

The best overall result is obtained when all the available resources – in particular, those involved in the fair planning and implementation – will be included. Partners, agents and employees should be all utilized in the activation of the target groups. Own resources should be used wisely, as only few organizations have own trade fair professionals.

Learning of new things, giving responsibilities and involving staff supports their engagement. The participation in trade fairs can also be used as a productive remuneration delivering mutual benefit.

  • Excite and keep your troops up to date by your own example and by active communication
  • Improve your organization’s trade fair skills  by tailored consultations and / or training
  • Decide what is worth to be done by yourself and what you should outsource